Having Great Relationships is the required foundation for future success

The importance of relationships is generally understood in business. Given there is little opposition to the concept it is easy to assume that all will act accordingly and need little guidance. However, we must be consistently intentional about the Relationships that are built and maintained with our Clients and Team Members. I am fortunate to have been brought up in environments where Relationships were at the forefront of how we cared for Clients and our Team Members, therefore it has always been the #1 focus and I would argue that it is what has made our organization special and attractive.  In regards to measurable results: Long-tenured team members, high client retention rates, and consistently performing at the highest level in our sector, are all attributed to our intense focus on Relationships, more than anything else.

Not many people in life give more than they receive (I recommend the book “Go Giver” if you have not read it), but that is exactly how great relationships start and how they are maintained. When this happens, the other side gives back in the form of trust which is the centerpiece of any great relationship. The hardest thing is training on this concept and getting people to really understand what it takes, and then to make sure they start doing it rather than just thinking they are. In regards to our clients, we should make sure to continuously train team members (typically sales will have the most responsibility in this area) on all that they should be doing to build great relationships, and we should inspect their efforts along the way and provide feedback/mentoring as needed. In regards to our team members, every Leader and Manager must have the same level of understanding as to what great relationships are and the commitment required to build them with those they lead, which is the only way for the concept to be ingrained in the organization’s culture.

While the concept of relationships being important is easy to understand, it is also the easiest to ignore in the face of other more tangible challenges. As we grow, our organizations will need new systems, additional team members, and we will confront many new issues. While all of these things should and will change, the one constant has to be our commitment to having the best Relationships with our Clients and our Team Members. Great Relationships will not only get us through it all, they will also be the reason that we lead the way.

Justifying and Prioritizing Projects

To provide context, let’s define a “project” as it relates to this post: A project is a complex issue, with a defined set of goals, that requires a leader to influence/motivate many others, implement strategy, inspect, and ensure execution.

The vision for an organization is one big project that cascades into other projects and supporting goals, which also have cascading projects that are nested all the way down. The importance of justification and prioritization is critical at every level.

All projects (starting with the highest level vision) must be justified; Similar to culture, they should not just “happen” and there should be some guiding principles/values in place.

Here are some tips on justifying projects:

  1. Challenge, challenge, challenge; The leader should vigorously challenge their own projects/vision during the planning process. The higher level the leader is, the less likely they are to be challenged by others, therefore know that it is appropriate to be hard on yourself when planning. Then ask your peer group to beat you up a bit more; which is all about crisp justification for something that is about to be your obsession for a period of time, and that will impact many (if not all) others in the organization.
  2. When assisting others in justifying their projects: Ensure they have gone through the exercise above by having them answer the following questions:
    1. Why in the heck should we do this?
    2. Is it supported by our overall vision?
    3. What will our measurable(s) be?
    4. If successful, will the results be material?
    5. What happens if the project fails? This should be the last question because the answer(s) will validate importance/justification

In regards to prioritizing projects:

  1. Stack/rank by measurable and the impact of outcomes
  2. No one should have more than 3-5 direct projects at any given time; any excess should be kicked down the list or deleted (if they are important they will resurface)
  3. If there are too many projects for the leaders who are available to manage them, change an input. Either the team/investment needs to grow, or the priorities need to shrink to a manageable level. The key is in justifying the projects first; if there really are more than the team can handle and they have all been justified, grow the team and invest in people and resources at a higher rate.